For 24 hours only, new customers in the United States can buy Amazon Prime for just $72 – that’s quite the reduction on the normal price of $99. More details on the whole deal can be found right here after the jump.

The day to buy Prime is Saturday 24th of January, but be quick because come Sunday the normal price will return and while it’s still worth it to most, why pay more than you have to?

Amazon Prime main

The reason for Amazon’s one day offer is that the company intends to celebrate its Golden Globe wins for the series Transparent. The celebrations also run so far as to offer the first series of Transparent for free via its Amazon Prime Instant Video service. That means even non-subscribers to the service can watch what all the fuss is about.

Amazon Prime is something that you either absolutely love, or have simply never tried. If you’re someone who spends a lot online, especially in shipping, then the free two-day shipping offered by Amazon Prime not only makes the price of entry worth every penny, but it also means you’ll start going to Amazon first instead of any other retailer. After all, the postage is already paid for. That inclusion of Amazon Prime Instant Video is a bonus which acts as a great alternative to Netflix or, as many people have found, a great supplement to it.

Amazon Prime

Don’t forget that multiple people in the same household can take advantage of one Amazon Prime account too, so that’s definitely worth bearing in mind if you live in shared accommodation – club together and buy one Amazon Prime subscription! Not everyone knows that is even an option, so make your housemates’ day today.

Of course, until April of 2014 Amazon Prime cost $79 no matter what day you bought it on.

You can follow us on Twitter, add us to your circle on Google+ or like our Facebook page to keep yourself updated on all the latest from Microsoft, Google, Apple and the web.

Related Stories