Apple decided not to put a camera on the Apple Watch but that doesn’t mean that someone somewhere wouldn’t want it. Putting a camera into the Apple Watch would have made it bigger, heavier, and more costly so Apple didn’t do it.

But now there’s a third-party accessory that’s a watch band with a camera inside. And it attaches to your Apple Watch.

That accessory is the Wristcam and it can be on your wrist for a cool $299. There’s no denying that it’s a big on the big and chunky side but it does actually have two cameras in it. One faces outwards, one faces inwards.

Think of them as rear and selfie cameras from an iPhone and you’ll get the idea. The outward-facing camera is good for 8-megapixel stills while the other camera is limited to just 2-megapixel.

Living with Wristcam feels a bit like having superpowers. Customers love our lightweight, casual camera for quick capture while staying in the moment. The phone isn’t always within reach, and it’s nice to have a camera handy when going out with friends, or going on a run, ride, or hike with just an Apple Watch. But it’s Wristcam’s live video capabilities that are truly next level and sci-fi worthy.

I’m so proud of our team and the transformational product experience we’ve been able to craft. We are so excited to see all the new types of content and experiences Apple Watch users create with Wristcam.”

The Wristcam will come in five different colors and you can reserve one now at wristcam.com. So long as you don’t mind spending $299 on it. We’re still not sure whether this is a good idea or not, but someone will surely buy one!

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