When the camera first met the mobile phone, it was seen as a gimmick, but nowadays, many consumers look for a snapper in some way representative of some of the higher-end standalones in terms of performance and quality. A vast portion of smartphone users can take high-resolution images and shoot video in full HD, and naturally, the amount of supplementary apps offering advanced editing features has soared over the past year or so. But while the likes of Instagram have managed to secure a solid user base, the popularity of video editing is comparatively low, and it’s a trend music creation company UJAM wishes to buck with its VJAM offering.

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