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Latitude

Battle Of The Social Location Tracking Services: Google Latitude vs. Apple Find My Friends

Awais Imran·October 24, 2011
I’m sure readers of Redmond Pie already know about Find My Friends. It’s a location tracking app developed by Apple which was released on October 12th alongside iOS 5. I don’t know if it is fair to say this, but Find My Friends is definitely Apple’s version of Google Latitude - an imitation, essentially, of a similar service which all Android smartphones have been offering since 2009. It feels rather odd seeing an innovative company like Apple doing the copying (especially after calling 2011 “Year of the Copycats” in March). The copying done here, though, is not your regular half-hearted stuff: Apple has added some nifty features which sets their location-tracking tool apart from Google Latitude.

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