Phil Schiller and associates took to the Guggenheim Museum in New York today to hold a special event which couldn’t have been further away from the traditional format that we grace Apple product launches for. In a smaller, stripped down event, Apple’s Senior Vice President of Worldwide Marketing introduced a strategy which was all about education. No specifications, aesthetics or launch dates for the media to speculate and report on, instead we saw a straight to the point presentation which featured innovation, new applications and a vision to change the face of education across the world, not for profit, but for the good of change.

Roger Rosner demonstrated the beautiful new iBooks 2 application for iPad, which allows users to view and interact with beautifully presented, and highly engaging virtual books, but just where do these books come from? Well, perhaps unsurprisingly, there is an app for that.