Even though we've not had a chance to properly acquaint ourselves with Apple's in-progress CarPlay technology, we'd imagine that it would be just that little bit more enjoyable to try out from a $300,000 Ferrari FF as opposed to a more regular car. With Apple showcasing its in-car flavor of iOS at this week's WWDC, attendees have been trying CarPlay for size at the wheel of the Ferrari FF super car, and luckily for us folks who haven't had the privilege, there's a walkthrough video of the new feature in action.
With the smartphone market now fully fleshed out, companies like Apple and Google are now looking to try and find the next big growth market, which means both firms are now throwing as much at the metaphorical wall as possible, just to see what, if anything, sticks. Apple has already made a play for the car, while Google's push in wearables is easy to see in its Android Wear and Google Glass product.
Hyundai already confirmed its intention to begin rolling out CarPlay-enabled cars after striking a deal with Apple, and today, the Seoul, South Korea-based company has officially announced that the 2015 Sonata - releasing this summer - will be the very first beneficiary of Apple's in-car variant of iOS.
With in-car sound specialist Alpine looking set to bring CarPlay support to existing automobiles following a report on Monday, it now appears as though rival Pioneer will also be offering something similar. In line with speculation that hit the blogosphere shortly after CarPlay was introduced alongside the iOS 7.1 software update, Pioneer will offer a CarPlay-facilitating update to a select group of its more recent in-car systems.
Hot on the heels of Apple's CarPlay, Microsoft's effort is decidedly similar to that of the iPhone maker. Windows in the Car follows the same approach in that it will allow users of Windows Phone devices to take over a car's built-in entertainment and navigation systems using the Mirrorlink standard, with all input duties then taken over by a large touch screen built into the car's dashboard.
CarPlay, a term Apple uses to describe its all-new, in-car operating system, was showcased heavily last week at the Geneva Motor Show by the likes of Volvo and Ferrari. Since then, we've seen the Cupertino company drop iOS 7.1, bringing official CarPlay support to the iPhone, and with most of the pieces now seemingly in place, we're just waiting on the manufacturers to come through with the release of compatible automobiles. But while it has seemed, hitherto, like users would probably have to buy a new car in order to take advantage of CarPlay, Pioneer may be poised to develop CarPlay integration for upcoming systems, as well as those already installed.
When branching out of its own particular niche, Apple tends to cozy up to high-end manufacturers within the new industry it's trying to capture. Nike, for example, has been a key partner in the Cupertino's various fitness-related enterprises, and with CarPlay now at the fore, Apple marketing lead Greg Joswiak has been at the Geneva Motor Show discussing a tie-in with Italian supercar maker Ferrari. Joining Ferrari chairman Luca Cordero di Montezemolo on stage, the pair showcased CarPlay integration in the revamped four-seater Ferrari FF grand tourer.
Yesterday, Apple took the wraps off CarPlay, its official name for the iOS in the Car tech we first witnessed at WWDC. Having only really gathered an insight into CarPlay via iOS 7.1 beta releases, we're now starting to see what these integrated systems will truly be made of, and after Volvo yesterday showcased CarPlay on one of its own upcoming automobiles, German manufacturer Mercedes-Benz has done likewise for its soon-to-be-released fleet of C-Class cars.
In an official press release coming out of the Geneva International Motor Show Apple today announced that it is in the process of rolling out CarPlay. CarPlay is Apple's official new name for the iOS in the Car technology that we have been hearing so much about over the last twelve months, bringing a whole new way for users to interact with their iOS device in a motor vehicle.
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