Microsoft’s Lumia 730 ‘Selfie Phone’ Teased Ahead Of IFA Announcement

These next couple of weeks are going to be particularly busy in the mobile world. Along with Apple’s now-confirmed iPhone 6 event on September 9th, there’s the small matter of IFA in Berlin, where a number of the industry’s foremost vendors will be taking the wraps off their newest products. But as we wait for Samsung’s Galaxy Note 4 to hit the scene, Microsoft has already begun hyping a brand-new device of its own, and with the selfie craze still as popular as it’s ever been, the Lumia 730 looks to offer fans a device capable of taking decent, front-facing snaps.

More often than not, manufacturers look to improve only the rear-facing camera experience, with any bump to the front-facing snapper applied merely as an afterthought. But aside from video calling through Skype, FaceTime and others, the front-facing camera is getting much more use than it once did thanks to the current obsession with selfies, and Microsoft’s Lumia 730 aims to enhance this experience with a 5-megapixel secondary shooter.

Nokia selfie phone main

The device itself will provide standard mid-range fare in terms of hardware, but for photography enthusiasts, seems a very appealing prospect indeed.

Microsoft will be holding a fairly sizeable press conference at this year’s IFA, with a number of devices having already been teased and leaked over the past few days. The Lumia 735, which will probably serve as a region-specific variant of the Lumia 730 selfie phone, has also been detailed recently, and with the Lumia 830 expected to offer a 20-megapixel camera, it’s clear that the Windows Phone maker is looking to offer a better point-and-shoot-experience to those in ownership of its mid-range devices.

Nokia Selfie Phone teaser

The Lumia 830 will be a step up from the Lumia 820, and although details are relatively scarce, the 20-megapixel rear camera would be a real coup for this particular line-up. The Lumia 820 was a far cry from the corresponding Lumia 920 in almost every department, but if Microsoft can retain the agreeable price point of the 800 Series while adding the likes of a 20-megapixel PureView to the deal, consumers in search of a mid-range experience may begin to flock to Windows Phone.

We’ll be keeping up with all of the major IFA announcements from the biggest names in tech, so stay tuned!

You can follow us on Twitter, add us to your circle on Google+ or like our Facebook page to keep yourself updated on all the latest from Microsoft, Google, Apple and the Web.