Two Italian brothers who started a clothing and accessory company named after Steve Jobs have finally won a court case against Apple which allows them to keep using the name.
The news, which has been pushed into the public domain via Italian publication La Repubblica Napoli, confirms that an Italian judge has finally ruled in favor of the Italian brothers in a ruling which lets the company continue to trade as ‘Steve Jobs’ and continue to use a logo comprised of a large letter “J” with what appears to be a bite taken out of it, similar to Apple’s own logo.
You only need to look at the logo to see that it immediately resembles the official Apple logo which forms a huge part of the Steve Jobs legacy. It’s not difficult to understand why Apple would have an issue with the naming and visuals, hence pursuing the company legally. It seems that Apple as a company never owned a trademark on the Steve Jobs name or brand, which has allowed the company to name itself after the iconic Apple co-founder.
As part of the ruling in the company’s favor, the presiding judge ruled that the letter “J” isn’t edible like an apple and that the two brothers could indeed have their trademark and continue to trade under the same company name. That means the company can continue to design and release jeans, t-shirts, and other clothing items. It also has plans to eventually branch out into electronics in the future.
It’s very difficult to believe that the company would have been called Steve Jobs if the two founders hadn’t come to the conclusion and realization that Apple didn’t own a trademark on its late co-founders name. A statement from the brothers states that they would not call themselves “cunning in the negative sense of the term,” but it looks as though they have capitalized on a lapse on Apple’s part in order to create a company which instantly benefited from being named after Apple’s co-founder.
However, regardless of which side of the fence that you sit on about the use of the name, it seems that the brothers and the company have the legal backing of the Italian justice system to carry on trading as Steve Jobs.
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