iPhone 6 Sales Continue To Increase Apple’s Market Share, Samsung, Android Sees A Dip

Apple’s market share continues to rise across the globe, chiefly a result of the iPhone 6 and iPhone 6 Plus launch in September of last year, says a new report. The report also suggests that the two devices continued to make further inroads in the run up to Christmas in all surveyed countries. Head on after the jump for further details.

It wasn’t too long ago when Kantar released a report on this similar matter which highlighted the trend of growth in the market share by Apple across the globe, driven by increasing iPhone 6 and 6 Plus sales. The data analyzed in that report was for three months ending on October 2014. This time around, Kantar paints a picture of the market situation a month later, citing data for smartphone sales for three months ending November 2014.

iPhone 6 bigger than bigger

According to Carolina Milanesi, Chief of Research at Kantar Worldpanel ComTech, “While remaining the dominant global OS, Android’s market share dropped in most European markets and in the US where the decline was the first since September 2013.” Android has lost its market share across Europe by 3.2% compared to the same period in 2013, though it continues to dominate the market with 69.9% of the market share. Android lost its highest ever 6.7% of market share in Britain, where Apple shares reached 42.5% with a growth of 12.2% over the same period in 2013.

According to Dominic Sunnebo, Strategic Insight Director at Kantar Worldpanel ComTech Europe, “The longer the new iPhone models are on the market the more their appeal will extend beyond Apple’s loyal customers. For now customer switching from Android to iOS remains stable at 18%”.


In the U.S. Apple claimed 47.4% of sales, which is an increase of 4.3% over the same period in 2013. Android remains evenly poised with iOS at 48.4% of the market share, however it witnessed a 2% drop in its shares as well.

Given that this data lacks the stats from December 2014, it is likely that Apple’s share has increased by the end of last year, something that is greatly hurting the likes of the big players in smartphone manufacturing such as Samsung, which according to Kantar has suffered share losses in Europe and the U.S.

Last but not the least, the report notes that in the three months ending on November 2014, Samsung was the one strongly affected by Apple’s monstrous release, which resulted in decline in sales in U.S. and Europe both.

(Source: Kantar)

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