The App Store is great and all, and while we're happy to pay for good apps, you just can't beat the excellent price of FREE. That's why many developers take their paid-for apps and drop their price to absolutely nothing for a short time - it creates buzz and with a bit of luck, gets them to the top of the App Store charts. Then they just need that popularity to carry over once the price returns to normal. Sounds easy, doesn't it?
Social apps are on the rise, instant-messaging is, after Facebook's monumental acquisition of WhatsApp, also experiencing something of a spike as ambitious folk look to cash in on the potentially lucrative market. But while the App Store is awash with scores of WhatsApp and Viber clones laden with features, one developer has gone the other way and created an IM app with just one feature. Yes, the appropriately-named Yo app lets you say "Yo!" to your friends, but while they can also say "Yo!" back they you so wish, there's not much else to see here.
Adobe has been busy preparing for a series of updates and new additions for iOS over the past few months, and today, has launched Photoshop Mix for iPad in conjunction with the roll-out of a Lightroom app for iPhone users. Additionally, more than a dozen of Adobe's Creative Cloud desktop utilities have been updated, and all in all, this a pretty significant, even landmark occasion for the company.
Microsoft may finally have broadened its horizons and brought its famed Office suite to the likes of iOS and Android, but many lesser-known productivity apps have well and truly established themselves over the past few years. Today, one of the more poplar Office alternatives for iPhone and iPad just went completely free, and besides offering a jaw-dropping $14.99 saving, this may well be the only office-like tool you'll ever need to pick up from the iTunes Store.
In another attempt to try and neutralize the Snapchat threat, Facebook has today launched a new standalone app that it hopes will keep people away from the competition and firmly ensconced in its own ecosystem.
As a company, Parallels has been responsible for breaking down a number of barriers in its fourteen years of existence. Company’s impressive software has managed to bridge the gap between the world's two most popular desktop operating systems by allowing Windows applications to run almost seamlessly on computers running Apple's OS X. Its Parallels Access for iPad app released last year took things a little further by allowing Windows and Mac apps to run on an Apple iPad. Not wanting to rest on that success, the company has raised the bar again by extending the Parallels Access functionality to grant virtual access to a remote PC or Mac directly from an iPhone or an Android device.
If you like to watch movies and TV shows on your iPhone or iPad, then you're going to want to know about an app that's normally paid-for but now free for a short time.
If there is one thing as complicated and misunderstood as Bitcoin, it's Apple's App Store policies. Just when you think you've got a handle on them, they all change and not always for the better.
The photography industry has been turned completely on its head by the emergence of smartphones packing genuinely decent shooters, and while your old, pro camera may boast plenty of features and lenses that the modern-day point-and-shoot experience simply cannot cater to, it's fair to say that there are many distinct advantages that a smartphone can laud over a standalone. Connectivity, for example, is something that cameras have only recently gotten to grips with, and as well as ease-of-sharing, owners of today's popular handsets can geo-tag every picture they take with ease. With a little bit of fiddling around, though, iPhone and iPad users can bring this useful feature to any camera, and if you'd like to turn your dumb camera into a smart one, it's actually quite easy to set up.
The football World Cup is undeniably the biggest sporting event of this year, with thousands of fans descending on Brazil while hundreds of millions tune in at home, work, and just about anywhere with a connection or TV signal. But the football itself is just the tip of the iceberg - the spectacle, the carnival atmosphere, the fanfare - the World Cup well and truly takes over lives, and in the spirit of things, one app developer has thrown out its immensely popular football app for free!

