Apple’s iPad Accounts For 88% Of The 2012 Black Friday Shopping From Tablets

This Black Friday, Apple’s iPad and iPhone dominated when it came to buyers’ choice of which device to sit down with in order to place their orders, according to a new report.

Apple is always particularly quick to tell everyone willing to listen just how well the iPad is doing. The Cupertino firm is rightly very proud of its tablet lineup, a lineup that can only be bolstered by the recently released iPad mini. Its proud because the world’s most popular tablet is a huge seller, and as the stats show, people like to use it for all manner of things.

One of those things, apparently, is online shopping. With Black Friday just a few short days ago, Big Blue, otherwise known as IBM, has been running the numbers on the recent shop-fest – and the iPad was apparently rather pivotal when it comes to helping buyers splash the cash from the comfort of their sofas.


As far as the stats go, online sales for Black Friday rose 20.7% over last year, with 16% of all online transactions being made via a mobile device. That’s smartphone and tablet devices like the iPhone and iPad, as well as competing products from the likes of Samsung.

The iPad itself was the most used device when it came to making purchases online, we are told, with the tablet accounting for 88.3% of all shopping done via a tablet device and 10% of online shopping that could be attributed to a mobile device. The iPhone came in second with 8.7%.


The reasons for such numbers will be disputed across both sides of the iOS and Android divide, with some claiming that those carrying iPhones or iPads tend to have a higher disposal income. We’re not entirely sure that’s the full story, but it could well be a small part of it. The shear number of iPads sold would no doubt help its chances of being the device of choice when the credit card comes out on a day like Black Friday, with Samsung’s Galaxy Tab, Amazon’s Kindle Fire and others making up the remaining percentage of tablet devices used. At around 3% each though, they’re barely worth a mention.

It’s an Apple world folks, and we just live in it!

(via: Fortune Tech | source: IBM)

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