Apple has long leaned on its focus on privacy as a way to differentiate it from the likes of Google. Not only has it done a good job of advertising that fact, but it has also done a good job of actually following through, too.

As part of that the company has updated its apple.com/privacy webpage to incorporate what has changed as part of iOS 13, iPadOS 13, and watchOS 6.

While Apple does offer information on how privacy is now handled with the new software updates, it also goes a step further. There are four new white papers in which Apple goes into a deep dive on things like Location Services and the new Sign In with Apple feature. That alone is a big step in the right direction for privacy, moving users away from similar systems run by Google and Facebook.

Throughout the new page Apple points out that health data is encrypted and then protected by biometric security where available, and a passcode where not. Simple things like smart suggestions within Messages are all handled on-device, too. Nothing goes to Apple or into the cloud.

It’s a similar story for Photos, too. Apple has lagged behind Google in recent years because it refuses to do the same cloud-based image recognition that the ad giant does. Instead, all of Apple’s work is done in-device in order to ensure privacy standards are met.

There are a lot more examples of what Apple is doing on apple.com/privacy and it’s well worth a read. If only to check out some of the great animations that are on show!

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