Apple Expects Strong iPhone 13 Sales While New Refreshed iPad Pros Will Increase In Price

Apple expects to ship a whole ton of iPhone 13 devices once they launch later this year. That’s according to supply chain checks carried out by Wedbush analyst, Dan Ives.

The company is said to have its suppliers and partners gearing up for more orders than the same period last year when the iPhone 12 was getting ready for launch.

Apple is also expected to have a big year in store thanks to its entire product lineup, the research note seen by 9to5Mac notes.

We believe Apple is still in the middle innings of its biggest product cycle year ever across iMacs, iPads, AirPods, Apple Watch, and of course the iPhone 12 supercycle which is set to be followed by the iPhone 13 unveil this Fall.

Our initial Asia supply chain build checks for iPhone 13 are currently in the ~100 million unit range compared to our initial iPhone 12 reads at 80 million units (pre-COVID) and represents a 25% increase YoY out of the gates. While this number will clearly move around over the coming months, we believe this speaks to an increased confidence with Cook & Co. that this 5G driven product cycle will extend well into 2022 and should also benefit from a post vaccine consumer “reopening environment”.

(Image: iPhone 13 concept colors)

Apple is also thought to be set to increase the price of the new iPad Pro when it is refreshed during tomorrow’s Apple event. The current iPad Pro lineup begins at $799 for the 11-inch device while the 12.9-inch iPad Pro sells for $999. It isn’t clear how much of a price increase we can look forward to, however. We don’t know what the new tablets will offer as a whole, either, although the larger model will ship with a mini-LED screen according to reports.

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