In a rather ironic twist, it seems that all the lawsuits piling up between Apple and Samsung are actually helping to sell more Galaxy Tab Tablets. There’s a saying I’ve heard often about people wanting what they can’t have, or something to that effect. They apply it to all sorts of things like gadgets and cars to even relationships. Australia seems to be no exception. The gadget part anyway.
While Apple has succeeded in blocking sales of the new Galaxy Tab 10.1 in Australia, it is not without backlash. Consumers like choices. Take away a good option for a tablet and they’ll still buy one, although reluctantly. Now, pre-orders of the Galaxy Tab 10.1 tablet have begun and Samsung may not meet the demand quickly enough.
Samsung, not taking the fight lying down, is seeing the silver lining to the patent wars. Tyler McGee, Samsung’s Vice-President of Telecommunications in Australia, shared his thoughts on the trend:
At the end of the day the media awareness certainly made the Galaxy Tab 10.1 a household name compared to probably what it would’ve been based on the investment that we would’ve put into it from a marketing perspective.
Australia’s Federal Court recently refused Apple’s appeals to continue banning the device that was due this past summer. The device will now join Samsung’s current lineup up of successful devices. The company has recently announced they have shipped 300 million phones. Although they shipped six times more phones than Apple, the latter still leads with profit.
There are still plenty of lawsuits to go around. Besides Samsung, Apple has been involved in lawsuits worldwide with the likes of HTC, Motorola and even smaller battles in Chinese courts. Most of them are patent related while others have to do with name branding.
Fueling sales increase on the Galaxy Tab 10.1 by Australian consumers in relation to Apple banning the device is just a theory at this point. Consumers may simply see the Galaxy Tab as a new tablet option that is worth checking out. Nonetheless, it does seem to drive the point home: any publicity is good publicity.
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