Windows 10 may have been publicly available since the end of July but it’s only now that we’re starting to see the full corporate might of Microsoft ramping into gear. The push to get as many users as possible installing and interacting with Windows 10 has begun with advertising campaigns appearing on television, print, and radio. Windows 10 is here, and Microsoft wants you using it; that much is clear. However, what’s also clear is that as time progresses, and as more individuals dig deeper into Windows 10, more problems are beginning to appear. The latest issue appears to be with those trying to install latest version of Apple’s iTunes on Windows 10.

A number of disgruntled users have been voicing their concerns, complaining of very similar installation issues when trying to get up and running with iTunes on Windows 10.


It seems that as part of the installation process the platform is regurgitating errors such as “An error occurred during the installation of assembly Microsoft… HRESULT: 0x80073715”. In addition to those intra-installation issues some users are also receiving alerts, informing them that “Apple application support was not found (Windows error 2)” and Apple Mobile Device Service failed to start when the app is launched.

itunes on windows 10

Now even if you try and run the whole process in Administrator mode, with and without a firewall, disable running anti-virus software, it still likely won’t work. But fear not, as there is a way to resolve this issue. Turns out, Apple’s standard download page on maybe providing you with wrong file installation file which is not suitable for your version of Windows 10. Rather than download it from iTunes page, get the installer directly off Apple’s servers tailored for your version of Windows 10.

If you have a 64-bit Windows 10 and are having issues installing iTunes, simply download iTunes for Windows (64-bit – for older video cards) directly from the link given above. This particular version of iTunes should most definitely fix your problem.

In addition to solving the reported issue it also seems to resolve a number of issues that were being experienced down the line, such as QuickTime compatibility, playback and interaction with other third-party applications installed on the machine, and more. This version does not exactly offer the best user-experience, but at least it works.


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