If you happen to be like me and are one of the millions who are walking around with a white iPhone 4S then be prepared to shed some tears as you are no longer the owner of the most popular smartphone on the market, in the UK at least. uSwitch are reporting that after battling past all of the competition, the beautiful white 4S eventually managed to claw its way into the number one position last month only to be toppled by Samsung’s Galaxy S III.

Perhaps the most interesting part of this report is the fact that Samsung had previously managed to find themselves in top spot for eleven months prior to Apple, securing themselves at the top of the mantle. The extremely popular Galaxy S II, launched in February last year, had previously held the title and still finds itself in third place, which is quite an achievement considering the device is fifteen months old. So just why the Samsung Galaxy S III proved so successful immediately, and what does it mean for the Korean company going forward?

GALAXY S III Product Image (2)_B

It seems that Samsung made the right decision earlier on this year when they decided to delay the initial launch of their latest flagship device in favor of a more unified global roll-out. What was initially meant to be a first unveiling at the Mobile World Congress turned out to be an all singing all dancing event in London, something that has obviously served the company well, as interest in the Galaxy S III was at an all time high when pre-orders were announced. Speaking of pre-orders, the record breaking number of consumers registering for theirs will of definitely helped the device reach this top spot mark.

iPhone 4S (2)

Although Apple and Samsung have the top three spots pretty much locked down, there is room for the surrounding spots for the likes of HTC to sneak in with their quad-core powered One X, which is sitting pretty in fourth place. One of uSwitch’s technology experts, Ernest Doku, believes that the high-end specification of the Samsung Galaxy S III is one of the reasons it is experiencing such high sales figures:

Feeling surprisingly light to carry due to its brushed polycarbonate casing, especially considering the vast 4.8 Super AMOLED screen, the Samsung S III looks set to give the iPhone a serious run for its money.

Considering the S III only went on sale a few days ago, it is an extremely positive sign for Samsung to be sitting at the top of these popularity charts so early on. With the original Galaxy S device and the S II surpassing the fifty million sales mark recently, Samsung executives must be sitting delighted at the successes they are seeing in the mobile space, especially at a time when all eyes are focused on Apple and what they will do with their next-generation iPhone.

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