As Apple gears up for an influx of pre-orders of the Apple Watch from the 10th of April, it has now been revealed that reservations for in-store pickup will be limited to one per customer via the Reserve and Pickup service. Head over the jump to learn more about this new policy.

According to MacRumors, who have just learnt of this development, Apple will require customers to present a valid government issued photo ID at the Apple Store where the order was placed, meaning that only the person named on the reservation will be able to make the pickup. Not just that, Apple is being very particular about customers picking up their readied orders on time.

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“Inventory is subject to change. Your reservation is valid for pickup only at the Apple Retail Store that you selected. If you do not pick up your selected item(s) by the designated date and time, your reservation will be cancelled and your item(s) will be returned to stock. There is a maximum of 1 reservation per customer. Number of reservations may be limited. Apple reserves the right to refuse, limit or cancel a reservation if Apple determines that a customer has provided misleading or fraudulent information and/or abused, disrupted or attempted to circumvent the reservation system.”

Pre-orders made online to be shipped to postal addresses though, are not subject to this limitation. It is expected that Apple will start shipping orders via post as well from the 24th of April, but then again, since the pre-ordering portal has not gone live as of yet. It would be interesting to see if the company restricts online orders to one or two Apple Watch models per customer.

The in-store pickup limit has not been confirmed for all launch countries, but it has been confirmed to be in place in the United States and United Kingdom for now. According to sources, reports in March were indicating that Apple would be limiting reservations to two watches per customer, but we see that has changed now. Also confirmed is the availability of the Apple Watch Edition at a few and select Apple Stores only, as was rumored earlier as well.

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If you are planning to buy an Apple Watch, please note that Apple will not be entertaining walk-in purchase of the smartwatch. April 24 will see the Watch go on sale in the United States, China, Canada, Australia, Germany, France, Hong Kong, and United Kingdom. The entry-level Apple Watch Sport will be priced at $349 and will go as high as $17,000 for the Apple Watch Edition.

(Source: MacRumors)

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