The holiday shopping season is drawing nearer and the Cupertino giant shows us just how valuable Apple Pay can be, as Eddy Cue – Apple’s SVP of Internet Software and Services – shows off the service in action as he goes on a shopping spree followed by some cameras, of course.

Apple Pay has had its issues after launch, including occasions where customers were charged double the amount that was owed. However, while that remained limited to only a handful of users, it was a serious concern nonetheless given the sensitive nature of the transactions.

AP

Apple has been busy partnering with retailers throughout the U.S. and with the holiday shopping season preps in full swing, Eddy Cue – as seen on a local Los Angeles news channel – met with a news reporter and went about shopping in Santa Monica using nothing but Apple Pay and supporting apps.

Cue pre-ordered a meal for two from Panera using the restaurant chain’s own app. The two then went into the store to pick up their readied order, as Cue picked up the meal through a simple tap of his iPhone 6 using Apple Pay.

Bloomingdale was one of the first few departmental store chains to accept Apple Pay at launch, and that is where the pair headed next. On Cue’s checklist; a pair of sunglasses. Interestingly an additional signature was required to make this purchase which is a formality for purchases over a certain amount, where the extra step is a fraud preventive measure.

Next up – the Disney Store where two dolls from the movie Frozen were picked up as the reporter got a head start on holiday shopping. No signatures required for this purchase.

Last stop of the day was the Apple Store where Cue talked about Apple Pay’s online capabilities for devices that do have Touch ID but no NFC. Basically, he’s talking about the iPad mini 3 and iPad Air 2 which cannot be used with Apple Pay to make in-store purchases, but in-app transactions can be completed with the use of this service.

Apple Pay rolled out with iOS 8.1 and witnessed over a million subscriptions on the day of its launch, and has already dusted off the competition of contactless payment systems from Google and more. With the shopping season just around the corner, it will be interesting to see Apple Pay in action.

(Source: KTLA)

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