Ad agencies, and the large technology companies that hire them, are always looking for new and innovative ways to get their message across to existing and potential customers. Just like in any walk of life, the agencies that have a track record of thinking outside of the box in order to boost their clients profile are usually the ones that gain the most traction and propel themselves to the top of the advertising food chain. M&C Saatchi – an ad company from Stockholm, Sweden – has come up with the idea of using an existing technology and advertising medium in an entirely different way in order to spread the word about the new LG G2 smartphone.

As the market continues to be pummeled with powerful, large displaying, top-end handsets LG has just added another to the fray with its G2 – a follow-up to last year’s release of the Optimus G. With a weighty 2.26GHz Qualcomm Snapdragon 800 processor and 2GB of RAM bundled in, it’s not exactly a smartphone for the general user, and with a 5.2-inch 1080p display, should have no problems with clarity, intensive gaming or movie-watching.