The newly-released iPhone 5s comes in three distinct colors – a first for the Cupertino company – one of which has been dubbed as the “Gold” iPhone. The champagne colored device does closely resemble a shade of the precious metal, but calling it “Gold” seems to have ticked off some people in Taiwan. Hence, HTC has come up with their own version of a gold HTC One – not just in color, but actually 18-carat gold used for coating the device.

Smartphones are fast becoming the new must-have fashion accessory. And fortunately, mobile devices are actually no stranger to color and customization options, but it looks like HTC is in the mood of following the trend set by Apple with the announcement of the iPhone 5s by offering yet another color option to users – this time with a gold tinted HTC One.