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Barclays

Barclays Bank Jumps On The iPad Bandwagon, Purchases 8,500 Tablets To Improve Customer Experience

Ben Reid·November 25, 2012
Microsoft has made no secret of the business acumen of Windows 8 and products such as the Surface. We've already seen this model marketed with Emirates Airlines, an upmarket company already seen to be embracing the Redmond company's technologies, and while Emirates could have gone all tablety long before now, it waited for the "security and robustness" provided by Microsoft. The idea of Windows 8 tablets and products being the, secure, go-to option for businesses has taken a bit of a hiding today, though, with the news that British bank Barclays has forked out at least £3.3 million to purchase 8,500 iPads, a move said to be a part of "improving the customer experience."

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