The iPhone has always been popular with young people, despite the costs involved with getting their hands on one. Hand-me-down handsets help here, at least, and they’re going to need to if new stats collected for Piper Jaffray’s 37th semi-annual Generation Z survey is to be believed.
According to the stats, a massive 86% of teens expect their next phone to be an iPhone.
The numbers come from a survey of 8,000 US-based teenagers with an average age of around 16 years old. There were all kinds of tidbits gathered throughout the survey, including the nugget that sees the overwhelming majority of the belief that their next phone will have an Apple logo on it.
Apple’s share of smartphone ownership was up slightly in the Piper Jaffray Taking Stock With Teens survey. Of ~8,000 respondents, 83% have an iPhone, the highest percentage we have seen in our survey. The iPhone may have room to move higher, however, with 86% of teens anticipating their next phone to be an iPhone, tied for the highest ever in our survey (flat from Fall-18). Android was the runner up with 9%, down from 10% in the fall. The Apple Watch was the top smartwatch among teens, garnering 20% share, with the Samsung Gear next on the list at 2%. 22% of teens plan to purchase an Apple Watch in the next six months, down slightly from 23% in the fall. Overall, we view the survey data as a sign that Apple’s place as the dominant device brand among teens remains well intact.
There were plenty of other interesting discoveries, too. Video games, for example, saw 14% of male teenage spending going on the interactive pastime. Teens also prefer Snapchat over Instagram, although the latter is the one that is most used.
(Source: Piper Jaffray)
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