There continues to be something of a disagreement over how well the iPhone is is selling. Apple CEO Tim Cook has said previously that the iPhone X is its most popular handset, but that has not stopped analysts and “experts” from consistently claiming that sales of the high-end device have not met expectations.
One of the reasons for that is often said to be its steep $1,000 starting price and although upgrades and trade-ins can reduce that somewhat, it’s still quite a sticker price to try and deal with.
Now, reports are starting to pop up which claim Apple will seek to address this by reducing the asking price of its 2018 iPhones.
Thanks to a research note from Morgan Stanley analyst Katy Huberty we may now have our best idea yet as to what Apple plans on charging for the iPhones that will arrive this year. Starting out with the 5.8-inch OLED iPhone X successor, Huberty believes that Apple will reduce the price by $100 to $899, reserving the $999 price for the new iPhone X Plus with its huge 6.5-inch OLED screen.
The price of both devices will obviously increase depending on storage options chosen, too.
Rounding the lineup out we have the 6.1-inch LCD iPhone that is expected to give more price conscious buyers something to look forward to. With a single camera around the back and the less impressive LCD screen up front, Huberty is suggesting that a starting price between $699 and $769 should be about right.
There’s a lot that makes sense to us here, especially the repositioning of the iPhone X. If Apple kept its replacement at the $999 price point then the larger iPhone X Plus would be priced at well over $1,000, something that we just cannot see happening. At least, not this year!
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