Oliver Haslam on April 18, 2019, 8:32 pm

Apple Publishes New iPad Pro Tutorial Videos, “Shot On iPhone XS” Ad

Apple has continued its ongoing media blitz with a selection of new iPad Pro tutorial videos landing on YouTube. Those videos arrived alongside a new Shot on iPhone XS video from The Reef, Maldives. Finally, there’s even a new iPad Pro ad that aims to remind potential owners of the power on hand.

The new videos are part of the existing “A new way to” series that shows how Apple’s mobile devices can be used to carry out tasks that would normally be done with the help of more conventional computers. The newest of those videos shows how an iPad Pro can be used to create videos, music, help with travel, and even plan a wedding. The enterprise isn’t left out, with a focus on starting a new business also included.

iPad Pro gives you a new way to travel. Plan your trip with Notes, fly over your destinations in 3D, entertain yourself on the flight, and send your loved ones a handwritten note with Apple Pencil.

Another ad called “Life on iPad” shows the new iPad Pro connected to an external USB-C monitor. The tablet is then disconnected and used with a Smart Keyboard Folio and Apple Pencil, presumably highlighting the portability of the device.

In fact, that’s exactly what it’s doing with a tag line of “the power and portability you need to do it all on the go.”

Rounding out the ads, we have a renewed focus on the iPhone XS, with one being used to shoot a full 8-minute video that was directed by Sven Dreesbach. It’s absolutely worth watching, because it’s stunning.

The Maldives Whale Shark Research Programme (MWSRP) is a charity that is breaking new ground in whale shark research and fostering community-focused conservation initiatives. The field team of the MWSRP monitors the demographics and movement of different species such as whale sharks using an iOS app.

All of these videos can be watched right now, over on Apple’s YouTube channel.