While the success of Apple Watch will mostly hang on the product itself, employees will also play a key role in proceedings. After all, it is many of they who will attempt to sell the product during the try-on sessions beginning in a few days’ time, and even once this pre-order period has run its course, it seems certain that those working at Apple Stores will be essential in the company’s attempt to grab a chunk of the wearable market. As a reward, Apple employees will enjoy a 50 percent discount on the lower-end Apple Watch variants, with a tidy $550 discount on the gold Watch Edition.

As per a report at 9to5Mac, Tim Cook has sent out an email to staff aimed at gearing everybody up for the try-on sessions commencing from Friday, April 10th. In it, he congratulates his expansive team, while offering the undoubtedly uplifiting news that the Apple Watch Sport and stainless steel Apple Watch will be available at a special half-price rate to staff. Said offer is only valid for the first 90 days, starting from Friday 10th, so any staff keen to grab the wrist computer for the lower price will need to do so early on.

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Interestingly, Cook also notes in his memo that more than one thousand Apple Watch apps have already been submitted, which is an impressive figure that will ensure a rich ecosystem from the get-go. Thanks to the iPhone and iPad, Apple has a keen assembly of developers familiar with the process of coding software for its devices, and while many of the apps will provide completely new services and experiences to early Watch adopters, a number will also be extensions of pre-existing iOS apps.

Apple Watch collection main

Expectations within Apple are clearly high as the company brings its touted game-changer to market. Whether it will break through the wall of skepticism and withstand the test of time remains to be seen, but wherever you go over the next couple of weeks, Apple Watch will probably be following you around.

The full email from Tim Cook is as follows:

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