Beats By Dr. Dre is a brand everybody now recognizes. Some argue the audio equipment endorsed and partially designed by the hip-hop legend is overpriced, gimmicky, and inferior to similar products offered by rivaling companies. Although it’s certainly laughable to see certain folks pay upward of $300 for headphones without knowing how to properly encode music (or indeed, what encoding even means), you have to hand it to Beats for its marketing strength.

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