We can't lie, it's getting a little boring watching ads where companies try to get one over their competitors by simply prodding them with the biggest, spikiest stick they can find, but at least this new ad from Amazon does actually talk about the company's own tablet as well.
Apple's iPad Air is currently being lauded as the best thing since sliced bread, but as DisplayMate's Dr. Raymond Soneira points out, numerous aspects of the just-released slate fall short when compared to Amazon's Kindle Fire HDX. There's no doubt that a new iPad was always going to make a little more noise upon announcement and subsequent release than the retail giant's latest export, but as Soneira's in-depth comparison shows, the Retina panel is noticeably outperformed by that of the new Amazon slate.
