Following in the footsteps of Microsoft and Apple, Yahoo! today has launched its new advertising campaign, promoting “Yahoo!” as a brand through its new US $100 million dollar “Anthem” ad campaign. The new ad which is of a minute in duration covers people from all over the world, giving nice glimpses of their lifestyles, cultures and emphasizes on the word “You” a lot.
Apple has released three new ads promoting its Apps for iPhone. With over 75,000 apps in its sleeve, Apple, beyond any doubt, has the largest number of Apps in its App Store. There is an App for almost anything that you can think off! The biggest inventory of apps in its store gives Apple huge edge over all other major mobile platforms like Android, Windows Mobile and Symbian.
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