Do you know those ads that stop you while you are scrolling? The ones that make you say, “That’s really interesting!” We know that you are also trying to make such an ad for your product promotion, but it’s lacking somewhere. Don’t worry, you can now create a social media ad in a few clicks, even if you’ve never edited a video before.

We’re going to show you how to use Wondershare Filmora, a video editing software mac, to make social media ads that grab attention and get results. We are not talking about the fancy studios and expensive gear. But, With Filmora for Mac, you’ve got everything you need right at your fingertips.

How to Use Wondershare Filmora for Mac to Create Amazing Social Media Ads?

Let’s make some magic!

Part 1: All You Need to Know About Planning Your Social Media Ad!

Before you jump into editing with Filmora for Mac, let’s talk about planning. This means you can’t just add some clips together and hope for the best. Instead, you need to plan first to make something really creative.

Know Your Target Audience

Any successful advertising campaign has its roots in knowing who you’re talking to. Who are your ideal customers? What are their preferences, likes, dislikes, and pain points? If you know their mindset, you can easily create content that resonates with them. Researching their interests and needs will better enable you to create ads specifically to capture their attention and drive engagement.

Craft a Clear Message

What exactly do you want to say? It’s very important to keep your message concise and straightforward. As we know, people scroll through their feeds in the blink of an eye, so you have mere seconds to grab their interest. Keep clarity and simplicity in your message, ensuring that it’s easily digestible and leaves a lasting impression.

Use High-Quality Images and Videos

Grainy, blurry visuals are not that much accepted in social media advertising. To truly stand out, you need crisp, clear, and eye-catching visuals. Fortunately, Filmora for Mac comes with a powerful AI Video Enhancer feature that can elevate your footage, enhancing quality and ensuring your content looks its absolute best.

By taking the time to thoughtfully plan your social media ad, you are laying a strong foundation for editing and creating a social media ad using the video editing software on a Mac. Let’s now move to the next section.

Part 2: Know Where Your Audience Lives: Aspect Ratios and Resolution Required for Different Social Media Platforms!

Now, if you are going to post your advertisement video on any social media platform, it’s crucial to understand that each platform comes packed with its own unique set of guidelines and requirements. This isn’t just about posting a fun photo or a catchy video; it’s about ensuring that your advertisements are professionally presented and optimized to capture the attention of your audience wherever they might be scrolling.

Facebook

If you’re crafting feed ads, think of something square or wide. A fabulous ratio is either 1:1 (square) or 16:9 (widescreen). But if you’re diving into stories, get ready for the vertical vibe at a 9:16 aspect ratio. The magic number for resolution here is either 1080 x 1080 pixels or, for those stories, 1080 x 1920 pixels. Trust us, your followers will notice!

Instagram

Instagram loves that classic square shape for feed ads, so 1:1 is perfect. Just like Facebook, when it comes to stories, you’ll want to stick with the vertical 9:16. The resolution? Same as Facebook! Keep it crisp and clear; that’s the key.

YouTube

YouTube is all about that wide aspect ratio, 16:9, giving you the perfect cinematic experience. Aim for a stunning resolution of 1920 x 1080 pixels to ensure that your video pops!

TikTok

TikTok rules the world of vertical video with a 9:16 aspect ratio. Keep that resolution at 1080 x 1920 pixels to capture the audience’s attention!

So there you have it! By keeping these aspect ratios and resolution specifications in mind for each social media platform, you will ensure that your ads aren’t just seen but are also visually appealing and engaging across varying screens and devices.

Part 3: Wondershare Filmora for Mac: Steps to Create Social Media Ads Even If You Are a Beginner!

You are now well-informed about the planning and aspect ratios for posting ads on different social media platforms. Let’s see how you can create social media ads on one of the popular video editing software for Mac, Wondershare Filmora. It’s made for beginners just like you who want to craft stunning videos but might not have a lot of experience. You don’t need to be a pro to create engaging ads that grab attention.

Key Features of Filmora:

AI Image Generation: Filmora now lets you create images directly within the software using text prompts. This is incredibly useful for generating visuals when you don’t have suitable stock footage.

AI Smart Short Clips: This feature automatically identifies and extracts highlights from longer videos, creating short, social media-ready clips.

AI Video Enhancer: Improves the quality of low-resolution or blurry footage, making it usable for professional projects.

Planar Tracking: Allows users to attach graphics or text to moving flat surfaces within a video.

AI Translation-Lip Sync: This feature translates spoken dialogue and syncs the translated audio with the speaker’s lip movements.

A step-by-step guide to creating a social media ad using Filmora:

Step 1: Launch Wondershare Filmora, a video editor for Mac and select ‘New Project‘ after the main screen appears. Choose 9:16 for vertical videos (great for TikTok and Instagram Stories) or 16:9 for horizontal videos (best for YouTube and Facebook).

Step 2: Head over to “Media,” then “Project Media,” and click “Import” to bring in your video files. Drag your media to the timeline, matching it up with your storyboard to keep your ideas flowing smoothly.

Step 3: Select a clip you want to change. Move the playhead to where you want to split it and click the “Scissors” icon. Alternatively, you can hover over the end of a clip until you see the trim tool, then drag it to cut off parts you don’t need.

Step 4: Go to “Media,” then find the “Influence Kit.” Look for “Start Creating” under Brand Transmission or Logo Reveal.

Step 5: Add your logo, tweak the text if needed, and click “Finish” to animate your logo on the timeline.

Step 6: In the ‘Templates‘ tab, search for templates that catch your eye. Just drag your chosen template onto the timeline to add some visual flair to your video.

Step 7: Click on the ‘Titles‘ tab, choose a style you like, and drag it above your video on the timeline. Change the fonts and animations so your key messages really pop!

Step 8: Go to “Audio,” then “AI Music,” and hit the ‘+‘ button. Choose the mood, theme, and genre. Set the tempo and duration, click “Generate,” and add the music to your timeline.

Step 9: Check that everything looks good and is error-free. Click on ‘Export’ and select “Social Media.” Choose your desired platform, like YouTube.

This way, you have created an engaging social media ad that resonates with your target audience, using Filmora for Mac. You can show more creativity in your ad using the other features in Filmora that you can see in the software.

Conclusion

In conclusion, creating eye-catching social media ads is easy with Wondershare Filmora for Mac. By planning your content, knowing the right aspect ratios, and utilizing Filmora’s powerful features, you can craft stunning videos—even as a beginner.

With tools like AI image generation and smart editing options, you have everything you need. Start your journey with this amazing video editing software for Mac and watch your ads shine.

How To Create Stunning Social Media Ads On Mac With Wondershare Filmora (Even If You’re A Beginner)