Sony has provided consumers who reside within the United States with yet another reason to choose its powerful PlayStation 4 over competing consoles. When Sony’s fourth iteration of the PlayStation console was launched in late 2013 it was priced at $399.99, which is pretty much where it has stayed in the 22 months that’s followed. In an effort to increase sales as part of the run up to the extremely lucrative holiday shopping season, Sony has slashed $50 from the retail price of the hardware, dropping it down to $349.99.

It’s currently unknown as to whether Sony will introduce the same price cut in all markets across the world, but this $50 slash within the United States follows closely behind a similar price cut in the company’s home territory of Japan, which occurred last month. For those individuals who have so far decided to stay away from next-generation console gaming, or who have been sitting on the fence unable to decide between PlayStation 4 and Xbox One, the price cut could potentially be the final tipping point that sways consumers toward Sony.


It’s notable that the price cut that’s been initiated by Sony also brings the PlayStation 4 price in line with Microsoft’s Xbox One 500GB package. Meaning that it really comes down to personal preference and which console users deem is the most performant, or has the most content and exclusive titles available for it. Whereas price was one a contributing factor to the Sony vs Microsoft console issue, that is now no longer the case. At least not in Japan or the United States. Even in Canada, Sony has brought down the price from $449.99 to $429.99.


Sony also appears to be attacking the forthcoming holiday shopping season with serious aggression. Consumers often want to feel that they are getting serious value for money when purchasing consoles, meaning that Sony has put together a number of bundles designed to save some money.


There’s a 500GB PlayStation 4 bundle that comes with Uncharted: The Nathan Drake Collection for $349.99 available starting October 9, a Call of Duty: Black Ops III Limited Edition bundle that comes with a 1TB PlayStation 4 for $429.99 available starting November 6. For all you sci-fi fans out there, there will be a Star Wars: Battlefront set with a 500GB PS4 for $349.99 available from November 17; upgrading to the Limited Edition PS4 will be an additional $50.

(Source: Sony)

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