The battle between Microsoft and Sony for console supremacy this generation is certainly beginning to capture the imagination of gamers and press alike, and one of the biggest differentiators between the two companies has been their approach to pricing. Whilst Microsoft's Xbox One will retail for a hefty $499, Sony's PlayStation 4 offering will land at a considerably more wallet-friendly $399. That $100 could be the difference between making an Xbox One purchase or going for the Sony option instead, and the Japanese company knows it.
