Even though we presumed that all of the avenues for a popular IM app had already been explored, the guys at Snapchat had other ideas, and over the past couple of years, particularly among the younger, college-age generations, it has continued to thrive. With Facebook having already made the purchase of Instagram and, more recently, WhatsApp, it's clear that Mark Zuckerberg and his social company wants to flex its considerable clout in this industry and go head-to-head with a new app by the name of Bolt.
