Apple Watch

Having finally unleashed the iPhone 6 and iPhone 6 Plus at its special event in Cupertino, Apple also took the wraps off its mobile payment system dubbed Apple Pay. Nope, not iPay or even iMoney, but simply Apple Pay. With the new smartwatch also skipping the "i" prefix, it's clear that Apple is moving away from tradition, and having equipped its latest fleet of smartphones with NFC, the new era is looking to make a concerted push into the world of mobile payments. Below, we take a closer look at this all-new infrastructure, and attempt to asses what it means for mobile users and retailers alike.