At the Town Hall conference center inside Apple’s campus in Cupertino, CEO Tim Cook has taken to stage to kick off Apple's Spring 2016 media event titled 'Let us loop you in'.
There isn't really another company like Apple in the consumer technology space from the perspective of being able to invoke mass hysteria and excitement around product launches. The Cupertino-based company has continually proven itself to be a self-generating hype machine, with the real impressive aspect being that the company needs to do very little work in order to get technology fans talking about its upcoming products on social media and forums. Apple's latest gathering, which the company is referring to as the "Let us loop you in" Spring 2016 event, is all set to take place today, and like you, we're ready and waiting to see what the company has in store for us.
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