Supercar outfit Lamborghini has launched a new Apple Vision Pro app, giving car fans a new way to get a look at the company’s incredible, and expensive, vehicles.
The app invites Apple Vision Pro owners to “Step into the world of Lamborghini with the official app for Apple Vision Pro.”
It continues, saying that it offers a “spatial computing experience that transforms Italian automotive excellence into an immersive journey, allowing you to connect with the brand in an entirely new way.”
Apple Vision Pro owners can experience four of Lamborghini’s current models, including the Temerario, Revuelto, Urus SE, and Urus SE Performante. Users can take a closer look at the powertrain, aerodynamics, and more. They can even experience the sound of the vehicle’s engine using Spatial Audio as well.
The Apple Vision Pro app is free and offers multiple immersive experiences. One allows users to place a Lamborghini into their environment, creating a 1:1 scale replica anywhere that it will fit.
The other option fully immerses the headset wearer, using an environment that was designed and curated by Lamborghini itself.
Apple Vision Pro owners can download the Automobili Lamborghini app right now. It’s compatible with all Apple Vision Pro headsets, including the latest M5 version.
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