Apple Event Announcements: iPhone 17, Air, iPhone 17 Pro, Apple Watch Series 11, AirPods Pro 3, More

Apple today at its “Awe dropping.” event has announced a bunch of new products for Fall 2025. This includes iPhone 17 series as well as AirPods Pro 3, Apple Watch Series 11, Apple Watch Ultra 3 and more.

Here we briefly take a look at each of these announcements.

Apple Watch Series 11

Thinnest and most comfortable watch from Apple.

More durable than before.

2x more scratch resistance than before.

5G modem built-in for the first time in an Apple Watch.

New health features: High blood pressure and hypertension detection.

Sleep score will tell you about quality of your sleep.

24 hours of battery life.

Jet Black, Rose Gold, Silver, Space Gray colors for aluminum edition. Stainless steel edition comes in 3 colors. Nike and Hermes edition.

Starts $399

Apple Watch SE 3

New S10 chip. Always-on display. Gestures supported for one-hand use.

Wrist temperature sensor added.

Sleep apnea and Sleep score ability added.

External speaker.

All-day 18 hour battery.

Fast-charging support.

Comes in 2 colors.

Starts $249

Apple Watch Ultra 3

New display. Wide-angle LPTO3 display. Increased screen area without increasing size. Better refresh rate in always-on display.

Satellite connectivity.

Black and Natural Titanium colors

48 hours battery.

New bands.

New Hermes bands for Ultra 3.

5G, Hypertension and Sleep score.

Starts at $799

Available September 19.

AirPods Pro 3

The next-generation of AirPods Pro are here. Improved sound and improved active-noise cancellation. 2x ANC performance compared to previous generation AirPods Pro. 4x improvement over original AirPods Pro.

Better ear fit for various ear sizes.

IP57 sweat and water resistance.

8 hours battery life over 6 hours on previous generation.

10 hours with hearing aid feature.

Live translation powered by Apple Intelligence.

They now also feature built-in heart rate sensor now.

Available on September 19. Price $249.

iPhone Air

Impossibly thin iPhone Air. Thinnest iPhone ever made. 6.5-inch display. ProMotion. Ceramic Shield 2. Always-on display.

Back is also Ceramic Shield 2.

Frame is made from Titanium.

Space Black, Cloud White, Sky Blue, Light Gold colors.

Apple N1 chip. Apple designed chip for wireless connectivity. WiFi 7. Bluetooth 6 and Thread.

Apple C1X 5G modem.

Single 48MP camera system.

Center Stage selfie camera.

Dual-capture front and back camera video recording.

eSIM only.

Battery life: All-day battery life.

Pricing starts at $999, available September 19. Pre-orders being this Friday.

iPhone 17

5 colors. Lavender, Black, White, Sage, Blue.

6.3-inch. screen size. ProMotion display 120Hz. Always-on display.

3000 nits display. Improved Ceramic Shield 2 glass screen. 3x better scratch resistance.

All-day battery life. 8+ hours of video playback. Faster wired charging.

Dual-camera system. Main camera + telephoto camera.

Front camera features Center Stage.

Pricing starts at $799, available September 19. Pre-orders being this Friday.

iPhone 17 Pro / 17 Pro Max

Biggest battery in any iPhone ever for Pro Max.

6.9-inch Pro Max display size, 6.3-inch Pro Display size.

All-new camera system.

A19 Pro chip.

Ceramic Shield 2 protects both front and back.

3 colors: Silver, Cosmic Orange, Deep Blue.

New thermal management. Apple designed vapor chamber.

3x scratch resistance on display. Display is anti-reflective.

Best battery life ever on an iPhone. eSIM model will have better battery that SIM model.

Camera system: Front 18MP Center Stage camera.

All 3 rear cameras are 48MP Fusion lens. 8x optical zoom.

Sensors are 56% larger than previous generation.

Video camera recording: ProRes RAW capture support. Genlock support.

Pricing starts at $1,099 for Pro and $1,199 for Pro Max, available September 19. Pre-orders being this Friday.