Oliver Haslam·

Apple CEO Tim Cook Teases ‘A Big Week Ahead’ As New Product Announcements Near

Apple CEO Tim Cook has posted to the X social network to tease “A big week ahead” for the company.

While Cook didn’t get into details, he did say that “It all starts Monday morning.” Apple is expected to announce multiple new products, including new Macs.

Cook also shared a short video that shows the Apple logo on the lid of a MacBook, perhaps hinting at new Apple laptops being on the horizon.

Apple is expected to run three days of announcements starting Monday, March 4. Apple has not confirmed which products it will unveil, but rumors have the company potentially sharing a new, budget MacBook alongside other devices.

The announcement of the iPhone 17e appears likely, while an M4 version of the iPad Air as well as an upgraded entry-level iPad with an A18 chip are also possibilities. A MacBook Air powered by the M5 chip alongside MacBook Pro laptops with M5 Pro and M5 Max chips may also break cover, if the rumors are to be believed.

Whatever Apple does intend to announce, it has already invited members of the press to an “Apple Experience” at various locations around the globe. Events in New York, London, and Shanghai have been confirmed with attendees likely to get to check out the new products in person for the first time.

You may also like to check out:

You can follow us on X, or Instagram, subscribe to our YouTube channel and even like our Facebook page to keep yourself updated on all the latest from Microsoft, Google, Apple, and the Web.