Microsoft has really been on the offensive over the past few weeks in the tablet world, having taken a series of swipes at Apple's iPad in an attempt to rejuvenate the Surface's flagging start in the Cupertino-dominated market. With the company chairman, co-founder and former CEO Bill Gates having already stepped out recently to note of the iPad's frustrating interface, the Redmond company is currently running an ad campaign in an attempt to point out the exact reasons why consumers should choose Windows 8 tablets over iPad. Just a short while ago, we saw the Windows maker use Apple's Siri voice recognition software to poke fun at the market leader, and following on from that is another ad showing just how much more productive one can be when using Windows.
Microsoft has set about spending its huge advertising budget by launching a new TV ad that uses Apple's Siri to compare Windows 8 on tablets with Apple's iOS on an iPad. The ad, which also feels oddly like one of Apple's own, even features the Siri voice we've all come to know over the last couple of years.