It’s time. Apple CEO Tim Cook is now on stage at the iconic Town Hall in the One Infinite Loop campus of Apple at Cupertino to kick off the 2016 Mac event aptly title “hello again.”

If you’ve been going through an online or social media purge over the last week or so, then you can be forgiven for not knowing that Apple has organized and announced an official “hello again” Mac event to take place today, October 27th, at 10am Pacific time.

As expected, Apple has officially issued ‘hello again’ event invites for its October 27th Mac centric event.