It was just a few short days ago that we told you about former Black Eyed Peas frontman and general music legend Will.i.am’s maiden entry into the murky world of iPhone accessories. Dubbed i.am+ (rolls right off the tongue?) and available only via Selfridges in London, the range includes two varieties of the same case that promises to help iPhone photographers take better pictures. We’ve heard that before though, haven’t we?

You don’t need to be heavily involved in the music business to have heard of the Black Eyed Peas or indeed will.i.am who is generally considered to be the front man for the group and the main inspiration behind their success in recent years. It also doesn’t take a lot of brain processing power to understand that will.i.am isn’t exactly one hundred percent committed to his music career and likes to grab any possible opportunity to dabble with new and emerging technologies. It’s that technology driven passion that has prompted William James Adams to launch his own branded ‘i.am+’ accessories to accompany mobile smartphones in the hope of making the experience better for consumers.