Google Fit

Samsung's release of the Gear Fit smartwatch back in February has really set the tone for this year. Apple's WWDC a couple of weeks back was heavily focused around the company's new HealthKit initiative, and Google has just countered by announcing Google Fit at I/O. Like HealthKit, its not so much an app as a platform, integrating with a myriad of Google services to track and log health-related data, and with Google having already named several partners including Adidas, Nike and RunKeeper, it will go toe-to-toe with HealthKit as the consumer electronics industry continues to spread its wings.