Fortune has taken the wraps off a list of what it considers to be the top 100 "greatest designs of modern times" and as you might expect, Apple ranks pretty highly.
It may be struggling with some lower-than-expected iPhone sales, but Apple is still very much at the top of one list - Fortune’s ranking of the World’s Most Admired Companies. This is the 12th consecutive year that the Cupertino company has found itself at the top of the tree.
Every year, Fortune Magazine compiles a list of the world’s most admired companies, based on their financial performance, products and brand impact among consumers. For the sixth year in a row, Apple managed to maintain its lead as the “World’s Most Admired Company” of 2013, ahead of such well-known companies as Google, FedEx and even Walt Disney and Washington-based Starbucks.
It was in March this year when Apple was declared as the “World’s Most Admired Company for 2010”, and that too consecutively for the third year in a row. Fortune’s report showed that in the 2010 edition of their annual ranking of "World’s Most Admired Companies", Apple Inc. was at the top of the list for the third year in a row, and by the highest margin ever in the ten-year history, beating other giants like Google and Microsoft. Today, Apple achieved yet another two grand successes. The Fortune Survey report released today declares Apple’s CEO Steve Jobs as the “Smartest CEO”, and their Senior Vice President, Jonathan Ive as the "Smartest Designer" in tech. industry.