Apple To Host LA Creators Event As New MacBook Pro Announcement Expected

Apple is set to hold an event aimed at creators, dubbed an “Apple Experience,” between January 27 and 29.

The event will be held in Los Angeles, California, and will coincide with the possible unveiling of a new M5 MacBook Pro.

MacRumors reports that creator Petr Mara shared an image of the invitation earlier this month. The same person also received an invitation to hands-on time with the iPhone 17 Pro last year, suggesting that this could be another product announcement event.

Apple announced the M5 14-inch MacBook Pro in late 2025, but the M4 Pro version has so far not been unveiled. There are no 16-inch M5 Pro MacBook Pros as a result, and it was expected that both would be announced in early 2026.

MacRumors also notes that Apple is set to hold its quarterly earnings call on January 29, with the company having previously announced new products in the days leading up to similar calls in the past.

All of this, added together, suggests that Apple might be about to announce the M5 Pro 14- and 16-inch MacBook Pro laptops before the end of January.

However, it’s important to remember that these announcements are never guaranteed until they happen so all eyes will be on Cupertino to see what the company does, or does not, have planned.