Apple will ship more than 247.4 million iPhones in 2025, according to a new report by IDC. And the strong sales performance is thought to be thanks, in part, to the success of the iPhone 17 lineup.
The iPhone 17 family of devices was only released towards the end of September, but it’s thought that increased demand in China as well as year-over-year growth for the iPhone as a whole is the reason.
In China, Apple’s largest market, massive demand for iPhone 17 has significantly accelerated Apple’s performance. It ranked first in October and November per IDC’s China Monthly Sales data with more than 20% share, miles ahead of the competition, leading IDC to revise Apple’s Q4 forecast in China from 9% to 17% YoY. This turns a previously projected 1% decline in China for 2025 into a positive 3% growth, that’s a phenomenal turnaround. The success story is replicated across all regions, including the US and Western Europe that had previously slowed down. This calendar year will not only be a record period for Apple in terms of shipments but also in value, which is forecast to exceed $261 billion, with 7.2% YoY growth in 2025.
This will be no surprise to Apple, however. CEO Tim Cook had been predicitng record sales figures for the iPhone 17 as far back as October – just weeks after the new iPhones went on sale around the globe.
In fact, Apple expects the overall iPhone sales to grow up to 12% in 2025 compared to the previous year’s figures.
It’s thought that the iPhone 17 and iPhone 17 Pro have proven the most popular for Apple, followed by the iPhone 17 Pro Max and iPhone Air.
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