After exciting the crowd in attendance, as well as those watching at home across the globe, with a variety of announcements at its September 12 media event held in the new Steve Jobs Theater at Apple Park, Apple has now taken adrenaline levels to the next level.

True to its word, the Cupertino-based fruit company has officially flipped the internal switch, meaning that iPhone 8, iPhone 8 Plus, Apple Watch Series 3, and Apple TV 4K are now available for pre-order reservation ahead of September 22 launch date.

iPhone X may be becoming available for pre-order next month on October 27 ahead of November 3 launch, but we don’t expect that to dull the interest in iPhone 8 or iPhone 8 Plus, which are both extremely impressive and extremely capable devices.

There’s also the brand new LTE-enabled Apple Watch Series 3 and 4K and HDR-capable Apple TV 4K to throw in the mix, which, when put together, likely means that Apple’s online store will be receiving a hammering right now. That might mean frustration for some who are late to the system, but ultimate happiness for Apple who will watch that revenue fly in as fast as the devices fly off virtual shelves.

As is always the case with pre-order situations like this, and we don’t expect it to be any different this time around, the initial stock of iPhone 8 and iPhone 8 Plus might be depleted quickly in the most popular colors. Current shipping is set for September 22nd, but it’s very likely that that date will quickly go back when the pre-orders start getting placed from around the world. With that in mind, it’s definitely worth getting in on the action as quickly as possible.

That said, the stock of Apple watch Series 3 and Apple TV 4K should hopefully stretch a bit further.

Those looking for the iPhone 8 or iPhone 8 Plus will get a much-improved device with physical design changes that instantly transcends what the iPhone 7 and 7 Plus were capable of thanks to the improved internals and processor. The new glass rear is stunning, and it’s equipped with wireless charging and other features unique to Apple’s latest smartphone range. Cost of ownership in the US is as follows:

  • iPhone 8, 64GB / 256GB – $699 / $849
  • iPhone 8 Plus, 64GB / 256GB – $799 / $949

If those prices are enough to bring tears to your eyes, then the Apple Watch Series 3 and Apple TV 4K may be a little more reasonable. Apple Watch Series 3 comes with LTE capabilities, meaning that it can now act entirely independently of its connected iPhone, allowing for calls and workout and run tracking without the need for the device.

  • Apple Watch Series 3 (GPS + Cellular): $399 for 38mm | $429 for 42mm
  • Apple Watch Series 3 (GPS): $329 for $38mm | $399 for 42mm
  • Apple Watch Series 3 Stainless Steel (GPS + Cellular): $599 for 38mm | $649 for $42mm
  • Apple Watch Series 3 Edition (GPS + Cellular): $1,299 for 38mm | $1,349 for $42mm
  • Apple Watch Series 3 Hermès (GPS + Cellular): Starting at $1,149 for 38mm | $1,199 for 42mm
  • Apple Watch Series 3 Nike+ (GPS + Cellular): $399 for 38mm | $429 for 42mm
  • Apple Watch Series 3 Nike+ (GPS): $329 for $38mm | $399 for 42mm

Out of all of Apple’s products on pre-order right now, Apple TV 4K is the most affordable. The new set-top box is packed full of new goodness under-the-hood, including, of course, a new A10X Fusion processor which delivers much faster performance and is capable of serving up the 4K and HDR content as promised by the name of the device.

  • 32GB: $179
  • 64GB: $199

If you are planning on purchasing one of each item, then prepare to max out that credit card. Enjoy the purchases!

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