After unveiling iPhone 7, iPhone 7 Plus and Apple Watch Series 2 , Apple has now flipped the switch on pre-order system, meaning that all interested parties can begin fighting for what will presumably be limited stock of all new devices.

As is generally the case when Apple puts in place a pre-order system on the back of an extremely popular media event, demand for the iPhone 7, iPhone 7 Plus and Apple Watch Series 2 is likely to far outweigh the initial inventory levels of the hardware.

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If that’s the case, it means it won’t be long into the process before estimated shipping dates get pushed back beyond Friday, September 16th, which is especially likely for models which are expected to be extremely popular with consumers, such as the new Jet Black iPhone 7 and iPhone 7 Plus with 128GB and 256GB storage capacity.

These new devices are initially available as part of this pre-order for those located in wave-1 launch countries, which includes: Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the UK, US Virgin Islands and the US. Shipping of iPhone 7, iPhone 7 Plus and select Apple Watch Series 2 models pre-ordered today will begin on Friday, September 16th, but will be entirely dependent how quickly you get in on the action, and the stock levels at that time.

Consumers in any one of those territories looking to purchase the iPhone 7 or iPhone 7 Plus will get a device with a significantly improved camera experience, as well as a redesigned external shell and Force Touch non-mechanical Home button that’s built around a new and improved Taptic Engine. There’s also the new A10 Fusion quad-core processor, 3GB RAM (7 Plus only) that delivers insane performance alongside an improved GPU. Prices in the US for all this pleasure starts from $649 for the unlocked iPhone 7 32GB and $769 for the unlocked iPhone 7 Plus 32GB.

iPhone 7:

  • 32GB – $649.00
  • 128GB – $749.00
  • 256GB – $849.00

iPhone 7 Plus:

  • 32GB – $769.00
  • 128GB – $869.00
  • 256GB – $969.00

You can find prices of unlocked iPhone 7 and iPhone 7 Plus models in other countries here: Unlocked / SIM-Free iPhone 7, Plus Price In UK, US, India Other Countries [List].

It’s important to note that in the US, if you order T-Mobile, Verizon or AT&T iPhone 7/7 Plus directly from Apple Store and pay the full non-contract price, you’ll get the unlocked model. Also, this year, Verizon and Sprint versions will work on both GSM and CDMA networks while T-Mobile and AT&T versions will work on GSM networks only.

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If the iPhone 7 isn’t on your radar, but the Apple Watch Series 2 is, then expect to part with upwards of $369 – once again depending on territory – for a new Watch experience that features an integrated GPS module, a swim-proof exterior, and a display that is noticeably 2x brighter than the Apple Watch Series 1 with a brightness of 1000 nits.

Prices of Apple Watch Series 2 in the US are as follows:

  • Apple Watch Series 2 Sport 38mm / 42mm: Starts from $369 / $399
  • Apple Watch Series 2 (stainless steel) 38mm / 42mm: Starts from $549 / $599
  • Apple Watch Series 2 Edition (ceramic white) 38mm / 42mm: Starts from $1,249 / $1,299
  • Apple Watch Series 2 Nike+ 38mm / 42mm: $369 / $399 (Shipping in late October)
  • Apple Watch Series 2 Hermès 38mm / 42mm: Starts from $1,149 / $1,199 (Shipping in late September)

To pre-order, you can head to store.apple.com right now to place the order. We recommend using Apple Store app for iOS (available free from the App Store) as it’s historically been fast, easy and reliable for placing orders on such days.

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