Apple has updated the Apple Store app for Apple Watch with the ability for consumers to shop for accessories with just a few simple taps.

Rather than simply being an accompaniment to the more feature rich iPhone and iPad version of the app, the Apple Watch version of Apple’s official Store app now allows users to purchase individual accessories – such as iPhone cases and cables – that have been viewed and added as favorite against a registered account.

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It’s, of course, very difficult for Apple to offer a full browsing and shopping experience on the Apple Watch, especially considering the sheer amount of products that the company offers across multiple category types.

When you’re faced with the very small screen of the Apple Watch, it becomes a bit of a design and usability nightmare to try and build in a fully functional commerce experience. With that said, what Apple has done with this latest update is allow the Apple Watch version of the app to work in connection with the iPhone version, as well as an Apple ID logged in on Apple’s website, to facilitate the product discovery and checkout experience on the Apple Watch.

Users are simply invited to browse and favorite products, either on the iPhone app or Apple’s website, and then view them on the Apple Watch in order to checkout. The payment side of the process is handled by Apple Pay – as long as you are in one of the growing number of countries that supports Apple Pay – with all checkout and delivery details handed off to Apple via the contactless payment process. In its current form, Apple doesn’t allow high value products to be purchased this way, with the process currently only applying to accessories.

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The official changelog for version 4.1 of the Apple Store app is as follows:

– Apple Store App supports iOS 10 rich notifications for many activities.
– Buy accessories from your favorites with a single tap on your Apple Watch using Apple Pay.
– Various improvements and performance enhancements.

The latest update to the Apple Store app is to available to download from the App Store with right with Apple likely to add support for additional and new accessories as time goes on.

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