PayPal is used by millions as a convenient way to send money around the world. The eBay-owned company is seen as the de facto payment method for transactions through the Web’s favorite auction site, but in recent times, we’ve seen a marked effort from PayPal to expand its range of services. As a part of this movement, PayPal has today launched its very own digital gift store, and although it plans to work with many companies and merchants in the future, the launch of the service sees Apple as its main partner.

Those based in the United States will now be able to purchase iTunes gift cards for family members, friends, or even themselves, and although PayPal has worked tirelessly to market itself to businesses in recent years, it looks as though the company wishes to make more of an effort on the consumer end.

PayPal iTunes gift cards

At the moment, the store is very much a work in progress. Aside from the fact that it’s limited to those resident within the confines of the U.S. – we’d expect this service to expand across the world in due course – the digital gift store has already run out of much of its stock, with both the $15 and $25 iTunes codes listed as ‘sold out’ at the time of writing.

As well as gift cards, there will be plenty of deals in the offing, and with the holiday season now well and truly in full swing, it would seem the perfect time for PayPal to be pushing this kind of service out to the public.

iTunes gift PayPal

For those looking to get involved, the process of buying and sending an iTunes digital gift certificate couldn’t be much easier. All you need to do is select your desired gift (at the moment, you’ll only get a $50 or $100 iTunes voucher, so not a massive choice), input your PayPal credentials, and enter the recipient’s information. And that’s about it, you’re done getting your gift card, or sending it over to someone, depending on what you wanted to do.

We imagine that it won’t take too long for PayPal to begin re-stocking the new digital gift store with more of the apparently popular, lower-cost vouchers, so if you’re in the market for either the $15 or $25 options, then be sure to keep checking back.

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