Want to see Apple CEO Tim Cook dancing? Well who doesn’t honestly, but Tim is really brining it home with his dance moves that have a bit of everything, as he puts his non-skills at display at a live concert in Apple’s Cupertino Headquarters.

The video, which shows not just Tim Cook getting his groove on but flanked by Eddy Cue and Phil Schiller dancing away – or at least trying – to Pharrell Williams’ ‘Happy,’ has been revealed by Instagram user tw0b1t. Well, guess we now know why Pharrell was gifted an Apple Watch: to avoid laughing at a twirling Apple CEO, maybe? The moves, no doubt, were original and at best have only been rumored so far and never before seen in public.

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The concert was part of Apple’s #earthday celebration, and with Pharrell at the heart of the performance it sure did make everyone there, well, ‘happy.’ You can see Eddy Cue immersing himself into the music with some classic random pointing, but with his own twist to it. Highlight of the entire concert is no doubt Tim Cook himself with his thrusts, arm jiggling, air swimming etc. but there’s something in their for everyone, honestly. What interests me more is the Apple Watch on his wrist, and if only there was a way to register all those movements.

Tim Cook and his team do have good reasons to bring the moves after all the hard work they’ve put in for the company. Given the recent success story of the iPhone 6 / 6 Plus and Apple’s expansion into the gigantic Chinese market, the company has since gone on to increase its global share in comparison to Android whose market share has relatively slowed down. Critics were doubtful about the Apple Watch as well and there were speculations that Apple may be disappointed with the sales of the device, but the reality has been far from it.

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