The emergence of social networks and sharing services like Twitter, Facebook, Instagram and Flickr has only accelerated the popularity of mobile photography and means we can share our creations with a few taps. But what about those who want to go beyond the native capabilities of mobile cameras with an added accessory? Well, the extremely popular Easy-Macro is one of the more popular options, and it just got even better.
One of the problems with cameras on smartphones has always been the level of zoom and magnification that is offered out of the box. Additional attachments and third-party lens accessories have become increasingly popular for devices like the iPhone over the last twelve months. Although there are currently some fantastic offerings available in this aftermarket genre, but there doesn’t seem to be any that offer the simplicity of the Easy-Macro without compromising on the power. The 4x magnification power of the Easy-Macro should make a drastic improvement to those photography moments that require an up close and personal solution.
The latest version of the Easy-Macro stays true to the original patented design that sees the powerful lens encapsulated within a versatile rubber band that wraps around the smartphone. The team behind that product has invested research and resources into manufacturing a better, more robust lens that still offers the same level of magnification while introducing a harder external coating that should protect it against scratches and surface damage. In addition to the improved solidity of the lens the team has also made the product stackable, meaning more than one Easy-Macro can be used in partnership to produce better magnification.
It’s actually a brilliant idea by the team behind the product. The ability to stack lenses on top of one another will undoubtedly increase the end-user experience resulting in better close-up imagery, but it also encourages consumers to purchase more than one of the handy little devices. A great marketing tactic that results in a great experience for mobile photography aficionados.
If you’re interested in learning more about the product itself, then simply point your browser to: Easy-Macro.com
Do you think the Easy-Macro provides a much better macro solution for your smartphone or are you an advocate of our personal favorite, the olloclip? Let us know in the comments section below.